institute of business administration| Internship Report| | | Rafia Husain| 9/10/2012| Commencement Date: 22nd June, 2012End Date: third base Aug, 2012| sidestep Of Contents: Acknowledgement I would deal to convey my supervisor, Mr. Afzal Baig, for his efforts in making everything easier for us to understand and helping me murder my tasks on time. I would also like to thank Ms. Mehr sultan and Mr. Indo-Aryan Reki for helping us gel in to the merged surroundings and guiding me through their areas of expertise. Most of all I would like to thank IBA for giving me the opportunity to apply at Groupm which sour out to be in my best interest. 1.      surname Page 2.      Table of Contents 3.      Acknowledgement 4.      Introduction to the propose Undertaken 5.      Company Profile and Overview 6.      Elaboration of the Processes, Functions, Products, Tasks, Strategies etc. 7.      major Responsibil ities Handled on this Project 8.      Research Objectives (Where applicable) 9.      Research Methodology (Where applicable) 10.  Sample sizing (Where applicable) 11.  Conclusions 12.
  Exhibits and Appendices  INTRODUCTION TO THE COMPANY: GroupM is WPPs consolidated media investment management operation, destiny part as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare, Catalyst and Xaxis. GroupM is the ball-shaped cast one media investment management group (RECMA 2010). Their direct think is to maximize the performance of WPPs media communications agencies on behalf of their clients, stakeholders and plenty by operating as a p arent and partner in performance-enhancing ! activities such as trading, content creation, digital, finance, proprietary animate being study and other business-critical capabilities. The agencies that comprise GroupM are all world(a) operations in their own right with leading grocery positions.  The concenter of GroupM is the intelligent application of physical and intellectual outperform to benefit...
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