Employee Focus

CASE  STUDY : EMPLOYEE FOCUS IN SHOPPERS STOPs entrée: ?The Case Details- * Shoppers check was started in 1991 by C.L. Raheja when organized sell was unheard of in the country. * Organized Retailing became the fastest-growing persistence in the country, as it grown from 50 bn in 1999 to ccc bn in 2004. * By December 2004, Shoppers force out became the conduct player with 16 stores across India with total retail berth of 725,000 sq ft. with a colossal 2100 employees. * Shoppers Stop main focus was on the customer and the somebody who attended the customers means the employee. * For enhancing skills of the employees, Shoppers Stop emphasise on bringing up them through many computing machine programs. * At Shoppers Stop , right from chief operating military officer to front-end sales person was called a Customer c atomic number 18 associate. * Shoppers Stop had a specialized deduction program to groom recr uits, who were more often than non prototypic timers. * Induction program included- class room pedagogy on the basics of retail store design, store space planning, ocular merchandising, selling and cashiering. Followed by mentoring program. In 2002.

Shoppers Stop recognise that associates are not performing well and are not able to satisfy the customers * Shoppers Stop put in ordain Customer Satisfaction power (CSI) and Employee Satisfaction Index (ESI) idea that there exist a direct social sexual relation between CSI and ESI. * It started exploring ways to motivate associates who were in direct link lens with the customers. * ESI showed that employee satisfaction largely depended on their supe! rvisors. * Hence, immediately, skill upgrading prepare program for 4 months was launched for supervisors for improvement in terms of mathematical product intimacy and customers handling skills. * Result came quick 101% plus in average sales made to a original Citizen identity card member. * To motivate, Shoppers Stop introduced incentive program exchangeable Jo Jeeta Wohi Sikandar. under this, associates who...If you require to get a full essay, enounce it on our website: OrderEssay.net

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